The recognition of electrical bikes is unmistakable, however Jennifer Cohen Bogan noticed a niche available in the market for wheels with critical fashion. She created Bluejay e-bikes, they usually’ve taken off like gangbusters with Meghan and Harry, the Kardashians, and Melissa McCarthy using the wave. Bogan tells The Daily Summer how she’s reinventing the wheel.
How was Bluejay Electric Bikes born?
It all began after I rode an electrical bike for the primary time—that feeling of freedom, of pure pleasure. A light-weight bulb went off all people must be having fun with this expertise. I felt compelled to carry this to a broader viewers. I began one step at a time, did a ton of analysis, checked out bikes in numerous shops, test-rode a ton of them, and what I found was that there was an enormous disconnect with what the e-bike market supplied, particularly in phrases of the aesthetic and what you’ll see as a conventional Dutch cruiser. I stored considering that that is actually a related product, and that it’s a life-style. I began imagining it, executing it, after which I introduced it to life!
Why is the model known as Bluejay?
The title got here to me after I was fascinated about one thing lovely that flies, which is the essence of a Bluejay electrical bicycle.
How did the pandemic influence your progress?
The pandemic elevated demand for all bicycles when folks have been unable to journey and on the lookout for methods to get pleasure from their very own neighborhoods. It created a resurgence in bike-riding curiosity, which was nice! The draw back of this was elevated lead instances and provide challenges, so we have been out of inventory for a very long time. It’s thrilling to really have bikes to promote that we are able to ship to you inside every week this season.
Are you advertising Bluejay as an e-bike for the style crowd?
It’s for anybody with a way of nostalgic fashion and high quality who doesn’t need the identical fundamental choices as everybody else. I discover we’ve got so much of inside designer purchasers, too!
What are some equipment that folks can add?
We have so many enjoyable equipment and can proceed so as to add extra—child seats, child and pet trailers, Nantucket wicker baskets, cellular phone holders, drink holders, locks, helmets, and audio system. We are launching some new Baba Tree African hand-woven pannier baskets. Bluejay is all in regards to the equipment. I imply, I wouldn’t need folks to decide on driving their automotive over using a Bluejay simply to have a spot to place their espresso. We can try this, too!
You’ve been getting some nice press for the bikes. What have you ever been the highlights?
Wow, it’s exhausting to decide on because the response has been unimaginable. I’ve to say I wasn’t anticipating to land goop or Vogue in our first season, and Forbes has been an unimaginable supporter. Seeing our bikes ridden by everybody from the Duke and Duchess of Sussex [Meghan and Harry] to the Kardashians, Melissa McCarthy, and plenty of extra have been actual pinch-me-moments.
Tell us in regards to the Sport mannequin.
The Sport mannequin is our extremely highly effective, 28 mph model with an all-road tire. While the Premiere Edition mannequin will get oohs and ahhs for its cruiser fashion, smooth-ride really feel, and accessible step-through body for all using ranges, the Sport was designed particularly for many who wish to take their adventures up a notch. My husband and all his pals are obsessed, and so are many of my feminine pals who prefer to experience. It has all the identical sensible options because the Premiere, racks that maintain a ton, lights and bells included, together with classic beauty.
Where can folks test-drive the bikes?
We are bought at Rotations Bicycle Center in Southampton. We’re additionally increasing our areas and may ship anyplace within the nation. You can take a look at the retailers web page on our web site at bluejaybikes.com.
What are the well being perks from happening a motorcycle experience?
There are so many research that exhibit long-term well being knowledge for many who experience bikes. People usually marvel in the event that they’ll get the well being advantages from an e-bike and I inform them, completely. You will experience it far more than a daily bike, and also you at all times have choices on how a lot of the pedal-assist you employ. What you gained’t have is any excuses, like that one hill!