Stations in NSW, NT, VIC, SA, and QLD will enable Europcar a larger rental community and wider fleet selection because it continues to roll out expanded mobility companies.
Photo: Canva
Europcar is increasing in the land down below! The mobility and automotive rental firm introduced on July 26 the re-opening of three of its stations throughout Australia, together with Coffs Harbour Airport in NSW and Brisbane City (throughout the Sofitel) in QLD, in addition to model new stations opening in Darwin City NT, Newcastle City NSW, Whyalla SA, and Pullman St Kilda VIC.
Europcar mentioned the enlargement will enable it larger community attain in addition to wider fleet selection and accessibility for its prospects because the tourism growth continues to bolster automotive leases throughout each home and worldwide enterprise and leisure vacationers.
Coffs Harbour Airport, Darwin City, and Brisbane City (Sofitel) stations are actually again in operation. A big facility in Newcastle City will play an necessary function in serving to develop the burgeoning wants of company prospects in the NSW area, the announcement mentioned. Pullman St Kilda station will enable an improved amenity for current prospects in Melbourne, in addition to present further joint profit for Accor’s members and Europcar’s Privilege members staying on the Pullman lodge.
With tourism set to proceed its rebound all through 2022 and into 2023, Europcar Mobility Group Australia Managing Director Benoit Garel mentioned the brand new areas had been recognized and launched to maintain up with this demand and keep forward of the curve. “I’m thrilled to welcome back locations into operation and enhance our offering to our customers with upgraded facilities. These stations add to the Europcar network located across the breadth of Australia, meaning greater choice for our customers,” Garel mentioned.
![Benoit Garel, managing director for Europcar Australia and New Zealand, says within the last two years, the company has seen growth in both consumer and business demand for longer-term rentals, classifying as more than a month. - Photo: Europcar](https://fleetimages.bobitstudios.com/upload/auto-rental-news/content/news/2022-08/europcar-b-garel-__-720x516-s.jpg)
Benoit Garel, managing director for Europcar Australia and New Zealand, says throughout the final two years, the corporate has seen progress in each shopper and enterprise demand for longer-time period leases, classifying as greater than a month.
Photo: Europcar
Europcar’s Expanding International Programs
As Europcar strengthens its presence in Australia, it additionally introduced a number of new choices set to roll out in the nation, together with subscription-primarily based automotive rent, the digitization of the car rent buyer journey, and a carsharing pilot program.
The subscription-primarily based mannequin launching in Australia and New Zealand later this yr is named myEuropcar. “Globally, we’re seeing the demand for vehicle subscription grow significantly, particularly in countries such as the U.K., USA, Germany, and France where the markets are more mature in this space,” Garel mentioned. “Consumers are looking for greater flexibility in general, and a subscription model for vehicles provides this in an affordable and transparent way.”
myEuropcar was launched in Germany in December 2021 and noticed over 500 collaborating subscribers inside its first few months — with nearly 30% choosing EVs. France went reside in April 2022 and has a number of hundred subscribers as effectively. The myEuropcar buyer reserving expertise is all on-line, with visibility on car sorts, pricing, and the vary of packages obtainable.
Next yr, Europcar plans to launch a brand new carsharing product in Australia and New Zealand — one other providing that beforehand launched in Europe. At the tip of May 2022, it had taken near 200,000 carsharing transactions with a mean length of use of 11 hours.
Similar to myEuropcar, the carsharing buyer expertise is completely digital, which means customers find, e book, pay, and achieve entry to the automobiles by way of a cellular app, Garel informed Auto Rental News. “The product is designed primarily for city-dwellers to make use of a vehicle only when they require it for a matter of hours or days,” he defined. “Having such an offer again provides an alternative to vehicle ownership and is a solution improving overall utilization … As opposed to a ride-share model, where the consumer is driven from point to point, carsharing is where the consumer drives the vehicle themselves.”