T-Mobile US acquires ridershare ad network Octopus Interactive
By Rajiv Raghunath – January 11, 2022
Octopus Interactive helps manufacturers attain audiences by way of video adverts introduced on screens inside rideshare autos, offering entrepreneurs a brand new approach to attain customers
T-Mobile US, a number one wi-fi network operator delivering a complicated 4G LTE and transformative nationwide 5G network, has introduced the acquisition of Octopus Interactive, the biggest US network of interactive video screens inside Uber and Lyft autos. The media launch issued by T-Mobile states “this move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers”.
Octopus Interactive helps manufacturers attain audiences by way of video adverts introduced on screens inside rideshare autos, offering entrepreneurs a brand new approach to attain customers. Octopus’s rideshare network permits manufacturers to execute complete geotargeted campaigns throughout a variety of extremely engaged customers. And past the rideshare network, this acquisition will join T-Mobile’s Marketing Solutions group with large manufacturers, like present Octopus purchasers Audible, Fox Entertainment, Philo and plenty of extra.
“Octopus allows us to highlight our library of rich media content and drive awareness amongst a younger and tech savvy demographic. We’ve seen engagement rates over 3.5% and QR codes convert extremely well given the captive rideshare environment” mentioned Matt Stein, Head of Brand & Creative Strategy at Philo.
Moving ahead, gadgets utilized by drivers within the rideshare network will probably be powered by T-Mobile’s network, connecting hundreds of drivers throughout the nation to the Un-carrier expertise.
“With this move, we’re expanding our toolkit for marketers, meeting the needs of advertisers and empowering brands to better connect with consumers, beyond linear and traditional digital channels” mentioned Mike Peralta, VP and GM of Marketing Solutions, a division of T-Mobile. “As the Un-carrier, we’re committed to disrupting the ad tech space. We’re making good on that commitment through innovative solutions, like Octopus.”
“We’re thrilled to join the T-Mobile team on their mission to provide better results for marketers and better experiences for consumers,” mentioned Cherian Thomas, Co-Founder and CEO of Octopus Interactive. “Our rideshare technology will unlock massive opportunities for brands working with Marketing Solutions.”