Travelers are way more accustomed to sharing economic system providers than they have been two years in the past and the result’s an elevated willingness to make the most of platforms like Lyft, Uber and Airbnb for summer time journey.
According to Allianz Global Assistance USA’s third annual Travel Insurance Sharing Economy Index, 50 p.c of Americans are both considerably or very probably to make use of sharing economic system providers for journey reserving this summer time, in comparison with simply 17 p.c in 2015 and 36 p.c final 12 months.
The first-of-its-kind year-on-year examine carried out by Ipsos Public Affairs found that the rise in utilization correlates with a spike in familiarity.
Nearly eight out of 10 vacationers (78 p.c) are accustomed to sharing economic system providers in 2017, in comparison with simply 66 p.c final 12 months and 47 p.c in 2015.
Airbnb and Lyft have made vital strides by way of elevated familiarity amongst Americans, whereas Uber stays essentially the most recognizable service.
Travelers are additionally way more accustomed to some lesser-known providers than they have been two years in the past, together with HomeAway (up 20 p.c from 2015), Feastly (up 12 p.c from 2015) and Getaround (up 11 p.c from 2015).
“In the years that we’ve conducted the Sharing Economy Index, it has been incredible to see the significant growth in familiarity and use of sharing economy services for summer travel,” Allianz Global Assistance USA’s director of communications Daniel Durazo stated in a press release.
Despite rising familiarity and utilization, solely a minority of vacationers admit to being “very trusting” of sharing economic system providers. A majority (48 p.c) are “somewhat trustworthy” and 13 p.c are “not very trustworthy.”
Although the jury remains to be out on reliability, Americans imagine there’s higher worth (35 p.c) and extra genuine native experiences (33 p.c) available by way of sharing economic system providers in comparison with conventional providers.
READ MORE: How to Find Your Authentic Travel Experience
Interestingly, vacationers favor conventional providers relating to delivering the very best buyer assist (47 p.c).
“We’re seeing more and more travelers, especially millennials, utilizing services like Airbnb because they are seeking value and a locally authentic experience,” added Durazo.
While conventional providers nonetheless high the sharing economic system in different classes, together with higher high quality product an reserving expertise, Allianz’s examine makes it clear that the sharing economic system is shortly closing the hole.
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