LuLu Hypermarket is internet hosting its colourful “India Utsav” competition to rejoice the 76th Indian Independence Day — Azadi Ka Amrit Mahotsav. The competition was inaugurated by N. Ram Prasad, cost d’ affaires at the Indian Embassy in Riyadh, at LuLu Hypermarket Avenue Mall, Murabba. He was acquired by Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia.
Meanwhile, the competition was inaugurated in Jeddah by Indian Consul General Mohammed Shahid Alam.
India Utsav is a retail competition that brings alive the “3 Cs” of the Indian expertise at LuLu: Culture, Commerce and Cuisine. It showcases the shut industrial ties that the group enjoys with India. This 12 months, the occasion presents a novel immersive buying expertise with regional meals trails, movie star visits, unique promotions and trend put on in time for the festive season to comply with.
The competition sees the launch of 5 new Indian manufacturers in the Kingdom — Vadilal, Lazza, Agro Special, Everest, Govind and The Green Snack Co. — and particular promotions on greater than 7,500 Indian merchandise throughout varied classes together with FMCG, health and wonder, fruit and greens, family and trend.
Of particular curiosity to customers would be the “Flavors of India” phase — a celebration of the regional cuisines of India, which is able to take centerstage at all LuLu Hypermarkets in the Kingdom.
To mark the event, LuLu baked and displayed a 75-meter cake representing the colours of the Indian tricolor. Saudi artist Khalid additionally delighted customers by creating artwork utilizing spice powders and rice.
“The LuLu Group’s promotion of Indo-Saudi commerce and cultural links has brought pride and honor to India as well as to the Kingdom of Saudi Arabia and underscores the warm and friendly ties between both countries,” stated Prasad.
“As a visionary businessman, Yusuf Ali has played a big role in expanding commercial relations between both countries and the region. He has put Indian exports through his chain on the 5,000 rupees ($629.5 million) crores trajectory. These include Indian fruit, vegetables, grain and non-food items for LuLu’s 235 hypermarkets around the world. In Saudi Arabia, the group has initiated several far-sighted expansion projects and created employment opportunities for all. All this positions it to play a leading role in the Kingdom’s bright future.”
LuLu, which has a robust Indian community of meals processing and logistics facilities for exporting bulk merchandise to the Middle Eastern international locations, has flown in many unique Indian merchandise for the buying competition. LuLu’s cooks have created an enormous vary of genuine Indian specialties, desserts and road meals delicacies in the recent meals part. To full the Indian cultural expertise, fashionable high-street trend in addition to a curated assortment of designer put on for festivals and weddings has been made out there.
Speaking at the inauguration, Mohammed stated: “We at LuLu, have pioneered the immersive and experiential buying occasion, which provides worth and an additional dimension to our customers’ retail outings. With a community of meals sourcing and logistics facilities throughout India, meals processing items and LuLu’s own-label meals merchandise in addition to a cohort of expert trend consumers who assist our clothes and clothes division to remain forward of the pattern,
we’re well-prepared to deal with our customers with actually festive ‘Utsav’ buying.”
“India Utsav” will run till Aug. 20 throughout LuLu Hypermarkets in the Kingdom in addition to on its web site and app.