LOS ANGELES — London-based digital and social specialist Coolr is increasing to the US, following its appointment as Lyft’s model advertising social company of report after a aggressive pitch.
Lyft, one of many largest transportation networks within the US and Canada, masking rideshare, bikes, scooters, automotive leases, transit and car providers in a single app, would be the founding consumer for Coolr’s US workplace in Los Angeles.
The company’s remit covers social media actions throughout Lyft’s TikTook, Instagram and Twitter accounts. Coolr can be working with the in-house workforce to ramp up the model’s social media strategy, together with content material and influencer work, in addition to an elevated deal with TikTook, the place Lyft was the primary rideshare model to launch on the platform in early 2021.
Coolr is at the moment hiring a number of roles throughout the West Coast, and can quickly be saying the US management workforce. CEO Adam Clyne, who based the company in 2017, stated: “We are really thrilled to be officially launching into America and even more so to have Lyft as our founding client. Our teams share a passion for creativity, social media culture and purpose driven campaigns and together we will produce some incredible work.
“We have a belief that social media can transform brands and we are looking forward to making this happen with Lyft and other new clients. Social media is a moving target and we enjoy working with leading brands who want to win in this space. We have exciting plans for the US and are actively speaking with some incredible talent about coming on board.”
Lyft’s director of name, social and influencers Bryna Corcoran stated: “Coolr delivers a completely fresh and unique perspective on the social landscape, and we share the belief that organic social brand and community building can truly have an outsized impact on reaching and engaging our key audiences. We can’t wait to partner with them to take Lyft’s brand social to the next level.”
Coolr’s shoppers embrace Burger King – for which it has been social AOR within the UK for greater than 4 years – Pepsico, Samsung, Vodafone, Deliveroo, Pernod Ricard, Heineken, Twinings Tea. The company just lately led the excessive profile social media and digital program for the Queen’s Platinum Jubilee Pageant.