Fresh off a $17.4 million fundraise in May, GetHenry introduced it’s altering its name to Cycle, reflecting each the truth that the corporate makes bicycles and tricycles, and highlighting the corporate’s inexperienced sustainability ambitions.
“The new name and strong brand identity fit with our mission to decarbonise the commercial transportation sector. We are focusing on electric utility bikes instead of internal combustion engine vehicles,” says Luis Orsini-Rosenberg, one of many firm’s founders. “As a brand, Cycle is urban, bold and cool, which is why we think couriers will identify with Cycle.”
To me, the name change was a little bit of a headscratcher. GetHenry could not instantly shout “electric bikes”, however a minimum of it has the good thing about being obscure sufficient to be trademarkable. Cycle, being a quite generic, if barely anachronistic, time period for bicycles and bikes, doesn’t have that profit. Indeed, the corporate informed me it isn’t pursuing a trademark of the phrase “cycle”.
Queried on this, the corporate’s founder informed me they’re trademarking the precise form of the brand, however not the wordmark. This places them susceptible to one other electrical bike firm swooping in with the identical name or, extra seemingly, a knock-off producer leaping in and beginning to make Cycle merchandise that don’t have anything to do with the German model. As somebody who had big points with copycats copying a {hardware} product (full with our logos!) and was finally in a position to put a cease to that by trademark legislation, I hope the corporate has thought of its name and trademark technique fastidiously. May it not come again to chew them within the bike saddles.
In any case, the corporate is value maintaining a tally of, because it continues to peddle its last-mile supply options.