Triumph has introduced it has acquired the electric bike model Oset, who concentrate on bikes for teenagers.
Oset started in 2004, when it was based by Ian Smith, whose son Oliver needed to experience dirt bikes. Ian determined to construct one himself, and the results of that was Oset, who’ve now bought over 40,000 bikes worldwide.
The bikes from Oset characteristic their very own in-house engineered electric powertrains, and electric has turn out to be the approach to go for teenagers’ dirt bikes. Kawasaki just lately launched their very own electric steadiness bike, and KTM has had a partnership with StaCyc who produce the Austrian model’s steadiness bikes, that are additionally utilized in the KTM junior motocross and supercross collection in Europe and the US, respectively. Additionally, Honda launched its personal electric mini motocross bike earlier this yr.
The announcement comes forward of the anticipated launch of Triumph’s personal off-road bikes, and a manufacturing facility motocross racing programme.
“The acquisition of OSET sits within Triumph’s strategy of entering the off-road segment,” Triumph says in a press launch.
Triumph says the acquisition “provides both companies with the opportunity to share and benefit from each other’s knowledge and experience in their respective segments, enabling both brands to grow internationally in parallel.”
“We are excited about the opportunity of joining forces with OSET Bikes: a dynamic brand that has been encouraging children into motorcycling for many years and have been at the forefront of developing electric trials bikes for fun and competition,” mentioned Nick Bloor, Triumph CEO.
“Whilst the two brands will continue working independently, Triumph and OSET will collaborate on new state-of-the-art products to inspire young riders into off-road riding, across the segments that Triumph and Oset will have a presence in, drawing on their respective strengths to build the best bikes in the world.”
Ian Smith, CEO of Oset, added: “When we constructed that first ‘garage’ bike for my son, Oliver, I had no concept that it might result in this second. We are all very excited for what the future holds for Oset as a part of the Triumph household.
“The Oset brand will remain as Oset and will continue to serve the trials and off-road motorcycling community. We are now better positioned to develop and innovate across our range, while enjoying the security of scale and market position Triumph can offer Oset.”
The play right here from Triumph is evident. They get to obtain and use the data Oset has constructed up over the final 18 years of constructing dirt bikes, and so they additionally get to generate the curiosity in dirt bikes in younger children, who will then go on to purchase Triumph dirt bikes once they develop up. Or, not less than, that’s the thought.
Additionally, Triumph will get Oset’s expertise of constructing particularly electric dirt bikes. The Stark Varg has after all brought on some craze because it was introduced, however as but no main producer has launched a full-sized manufacturing electric dirt bike. It will surely be an achievement for Triumph if it have been to be the first main manufacturing facility to take action.