A display shows the corporate emblem for Uber Technologies Inc on the New York Stock Exchange in New York,REUTERS/Brendan McDermid
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(Reuters) – A California firm sued Uber Technologies Inc in San Francisco federal courtroom on Thursday, accusing the rideshare large of violating its trademark rights with a new “Uber Travel” trademark software and services that might unfairly compete with its actual property enterprise.
UberRE Inc’s lawsuit mentioned it purchased an “Über” trademark for real-estate services in 2017 and makes use of the identify on software program for reserving travel lodging. It claimed damages of over $250 billion, greater than 5 instances Uber Technologies’ present market capitalization.
Uber Technologies didn’t instantly reply to a request for remark.
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UberRE advertises trip leases although an “UberBnB” app, in addition to by an internet site that prominently describes its trademark possession and compares its enterprise historical past with Uber Technologies. UberRE Inc chairman Brent Ritz instructed Reuters that Uber Technologies had breached an settlement with the corporate that he declined to element.
Uber Technologies introduced final month that it will start offering services for reserving long-distance travel by practice within the United Kingdom beginning this summer time, and add flight reserving there later this yr and resort reserving sooner or later.
The firm utilized to register a U.S. trademark for “Uber Travel” protecting travel reserving in January, although its U.Okay. press launch didn’t use that identify or point out plans to offer related services within the United States.
UberRE mentioned within the lawsuit that Uber Technologies has infringed its trademark and can trigger client confusion by providing competing services.
Uber Technologies was beforehand sued by New York advert company Uber Inc over its deliberate growth into the promoting enterprise. The corporations resolved that dispute in November.
The case is UberRE Inc v. Uber Technologies Inc, U.S. District Court for the Northern District of California, No. 3:22-cv-02806.
For UberRE: Thomas Stanton of the Stanton IP Law Firm
For Uber Technologies: not relevant
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