Aquila has introduced its purchase of Comosoft, a supplier of selling manufacturing workflow options for varied issues like retail, catalogue, eCommerce and manufacturing, a press launch says.
“We’re delighted to back Comosoft,” mentioned Daniel Lee, CEO of Aquila. “Aquila is committed to partnering with Comosoft for the long-term. The business will be a critical new addition to our family of media and advertising technology companies.”
Comosoft, based in 1994, works in multichannel media and product info administration programs for B2C and B2B operations like retailers, grocery chains and extra.
Comosoft’s flagship product is LAGO, which affords all-in-one knowledge and media manufacturing performance. The thought was to work with the ever-changing planning and output automation necessities for international advertising.
Peter Jozefiak, Comosoft CEO, known as the merger “promising and energizing.”
Aquila acquired Atex Digital Media (“Atex”), an iconic supplier of content material administration, promoting and business software program for the worldwide media business, in 2017.
“The opportunity to draw on the experience of Atex, an iconic brand, is real,” Jozefiak mentioned. “We look forward to launching Comosoft to new heights.”
In associated information, Publicis Groupe, a French promoting holding firm, has acquired Profitero, an eCommerce software program firm offering model analytics.
According to Publicis Chief Executive Arthur Sadoun, the deal provides to Publicis’ shoppers’ capability to develop their on-line gross sales and add market share. He mentioned entrepreneurs have to take a look at issues like rivals costs, product availability, alternatives to enhance unpaid searches, or they’ll danger dropping enterprise
See extra: French Advertising Company Publicis Buys eCommerce Analytics Firm Profitero
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