Motorcycles being assembled at HMSI’s plant in Manesar, Haryana; picture: courtesy of HMSI
Synopsis
HMSI shouldn’t be current within the lower-priced motorbike area, which accounts for 55% of all bikes offered in India. With 60% dependency on scooters, HMSI was hit as city areas, its major market, confronted a number of lockdowns and folks labored from dwelling. The firm is now rejigging its technique and specializing in rural areas, the place entry-level bikes promote.
March 22, 2011. It was the information many within the auto business have been anticipating for over a 12 months. As Hero and Honda ended their 26-year-old partnership, the query on everyone’smind was: Which approach will the duo drive now? Over a decade later, Hero MotoCorp is sitting on high of the two-wheeler pecking order. Honda Motorcycle and Scooter India (HMSI) a stage beneath. While HMSI scripted success within the scooter phase with the Honda Activa (110cc and
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