Stromer and Desiknio have introduced the forming of a strategic alliance, establishing a multi-brand technique centered on premium e-bikes.
The announcement highlights that, “Both e-bike manufacturers share the goal of shaping the future of mobility through sheer driving pleasure, efficiency and quality of life.”
Of the 2 manufacturers changing into one enterprise, it’s highlighted that, “Desiknio is nicely suited to broaden the Stromer product portfolio:
The Swiss-assembled Stromer Speed Pedelecs with electrical help up to 45 km/h are an environment friendly technique of transport, particularly for commuter routes of 15 km and extra.
Desiknio’s premium e-bikes, designed in Spain, handmade in Europe, are completely fitted to inner-city site visitors and shorter distances with electrical help up to 25 km/h.”
Exploring key factors highlighted:
Desiknio will proceed to be an impartial subsidiary underneath the management of founder Joaquin Cortes
Both firms are characterised by a excessive stage of innovation, totally built-in design, main know-how in addition to premium high quality.
The partnership helps Stromer’s purpose of changing into considered one of Europe’s main suppliers of particular person superior mobility options.
The particulars of the settlement weren’t disclosed. The transaction is topic to customary approvals.
The previous 12 months have seen Stromer bought by Nexicap Partners, a subsidiary of Netixis Investment Managers. In November of 2021 o2Feel additionally come underneath the wing of Nexicap.
In the UK Stromer is distributed by Hotlines.