Oben Electric goals to have performance fashions that aren’t simply thrilling to trip however make a mode assertion as nicely.
Oben Electric, the new entrant in the Indian electric two-wheeler market, is gearing to launch a performance motorbike and scooter together with a fundamental entry-level scooter in the coming months. Speaking to HT Auto, Madhumita Agrawal, co-founder and CEO of Oben Electric, stated that there are 4 classes in the Indian electric two-wheeler market, and the EV startup goals to penetrate each section with its merchandise.
(Also learn: Oben Rorr electric motorbike launched: What is the worth in your state?)
Oben has already launched its govt electric motorbike – Rorr, in India, which comes with a neo sports activities cafe racer styling and guarantees a 200-km vary on a single cost with a prime pace of 100 kmph. After this, Oben goals to launch one product each six months.
The design of the electric two-wheelers in India, principally, is just not as engaging as their ICE counterparts. This stays certainly one of the bottlenecks for the business in the case of attracting customers. Dinkar Agrawal, co-founder and COO of the EV startup stated that selecting a neo sports activities cafe racer with a mix of each fashionable and retro styling, for the first Oben motorbike is to interrupt this barrier, as such a design is sure to make an impression in a pool of EVs which are very a lot comparable trying.
While a majority of electric two-wheeler manufacturers deal with scooters as their first product, Oben determined to launch a motorbike first. Talking about this technique, Agrawal stated that the lion’s share in Indian two-wheeler house is attributed to bikes and the EV startup determined to enter that class to distinguish itself from others. Also, specializing in B2C is one more reason behind selecting a motorbike as its first product, stated Oben CEO. She additionally added that, whereas different gamers goal B2B segments, Oben solely needs to deal with B2C house.
First Published Date: 03 Apr 2022, 03:56 PM IST