SANTA CRUZ, CALIFORNIA – Interest in electrical bikes in the United States and Canada is rising at an exponential price. To meet the elevated curiosity and supply an interactive and galvanizing expertise, Gazelle Electric Bikes is opening their first North American Experience Center in Santa Cruz, California this spring.
Conveniently situated lower than a mile from Gazelle’s North American headquarters and instantly adjoining to the Santa Cruz Coastal Rail Trail, the brand new Experience Center occupies a big, light-filled area in Santa Cruz’s vibrant Westside neighborhood. Just a brief trip from Santa Cruz’s historic Beach Boardwalk, the Westside boasts an eclectic and rising array of companies and awe-inspiring views of Monterey Bay, offering the right backdrop for ebike-curious riders to find and discover throughout their take a look at rides. From the pleasant vantage level of two wheels, riders will expertise firsthand Gazelle’s genuine Dutch heritage and time-honed high quality whereas taking in the most effective that Santa Cruz has to supply.
The Gazelle Experience Center affords ebike demos that includes highly effective and dependable Bosch electrical motors, product schooling, and session providers, with branded gear on sale for diehard followers. Gazelle’s full fleet can be on show for company to view colours and body kinds up shut and private, with a demo fleet providing ebikes in all sizes. The Gazelle Experience Center is not going to promote bikes, however reasonably the workers will educate, help, and direct company to Gazelle’s community of retail companions in Santa Cruz, the larger San Francisco Bay Area, and past. The hope is to supply a pleasant and insightful expertise after which join guests with their native Gazelle seller extra knowledgeable and able to purchase the perfect ebike to satisfy their wants.
Gazelle ebikes could also be reserved by visiting www.gazellebikes.com/en-us/experience-center and reservation charges can be donated to applications and initiatives targeted on enhancing biking schooling, entry, and infrastructure. Gazelle’s ambitions for North America are twofold: get extra individuals on bikes and make it simpler, higher, safer, and extra enjoyable. The social impression applications that can be funded by the Experience Center merge these two ambitions into one highly effective and forward-looking agenda.
“The goal with the Gazelle Experience Center is to offer prospective electric bike customers an introduction to Dutch cycling culture and positively demonstrate to them the ease of use and power that electric bikes offer for daily life.” stated Ewoud van Leeuwen, General Manager of Gazelle North America. “Gazelle’s retail partners are a fundamental element of our success, and we’re excited to help educate, inform, support, and ultimately convert sales for our network of retailers.”
Additionally, Gazelle will use the Experience Center area as an academic facility for workers and retailer coaching in addition to internet hosting neighborhood and media occasions to generate consciousness concerning the model, Dutch biking tradition, and share info and encourage motion to foster the development of biking tradition in North America. Gazelle’s bigger aim is to make biking extra accessible to extra individuals, and produce safer streets and extra linked communities to fruition. The Experience Center is an thrilling step in help of this aim.
Customers might make bike reservations for the Gazelle Experience Center at www.gazellebikes.com/en-us/experience-center, whereas info relating to the entire line of Gazelle ebikes will be discovered at www.gazellebikes.com/en-us/ebikes.
ABOUT GAZELLE BIKES:
Gazelle’s historical past could be very a lot the historical past of the bicycle as a well-liked technique of city transportation. Their unique Dutch type consolation bike gained over the hearts of cyclists in the Netherlands 130 years in the past. Today, Gazelle’s design legacy and ongoing expertise enhancements have individuals everywhere in the world falling in love once more. Holding court docket on the forefront of innovation to make biking extra gratifying and accessible, Gazelle is an integral a part of Dutch biking heritage, and its future. Staying in cadence with right this moment’s international innovation with their electrical bikes, Gazelle has positioned themselves because the benchmark for city mobility – historically and contemporarily. Learn extra at www.gazellebikes.com/en-us
FAQ
Q. Will the Gazelle Experience Center promote bikes?
A. No. The Gazelle Experience Center is a strictly demo-based operation that provides guests the chance to view and take a look at out bikes. Experience Center workers will direct company to their native or nearest Gazelle retailer to make a purchase order or pre-order. The solely gadgets on the market on the Experience Center can be a small collection of Gazelle-branded merchandise.
Q. Is the Gazelle Experience Center a primary step towards B2C gross sales?
A. No. Gazelle will stay a B2B model and promote merchandise by our community of unbiased sellers. The Experience Center is a confirmed mannequin for fulfillment in Europe, producing leads and driving enterprise again to Gazelle retailers. The Gazelle North America Experience Center is a big dedication and funding designed to go with our retailers.
Q. How will the Gazelle Experience Center direct guests to Gazelle retailers?
A. Experience Center workers will information company to info cubicles inside the Center to make use of mounted tablets and the seller locator software on the Gazelle web site. Staff might be able to additional help by contacting the store to facilitate an order.
Q. Why is Gazelle opening an Experience Center in North America? And, why now?
A. We wish to give potential prospects the chance to see and take a look at a number of fashions in a single go to. With stock ranges various and generally restricted throughout our retailer community, the Experience Center affords the possibility for guests to see and expertise your entire fleet. We additionally see a novel alternative to do a extra in depth introduction to the model, schooling round Dutch biking tradition and ethos, and create a white glove expertise. Finally, we see this as one other advertising expense and funding in our model, and a method to develop consciousness in the North American market.
The Gazelle North America crew and enterprise are rising; the Experience Center can be a spot for individuals to come back collectively for conferences, coaching, and occasions. We look ahead to internet hosting gross sales reps, retailers, and members of the neighborhood in this area.
Q. Why did Gazelle select Santa Cruz for the Experience Center?
A. The Gazelle North America Headquarters are situated in Santa Cruz. The website on the West Side of Santa Cruz affords a spread of advantages: proximity to our company workplaces, adjoining warehouse area to accommodate our rising stock of bikes, elements, and merchandise, and fast entry to a few of the greatest bike infrastructure and most scenic views in city. Santa Cruz can also be near 25 of our retailers unfold throughout the larger Bay Area, and is a well-liked regional vacation spot. More broadly, Santa Cruz is a well-liked vacationer vacation spot for vacationers outdoors of California. We see the Experience Center as one other attraction for individuals coming to the world.
Q. How do bike demos on the Gazelle Experience Center work?
A. The Gazelle Experience Center will supply the total illustration of the Gazelle electrical bike fleet, together with all colours, sizes, and body kinds. To demo a motorbike, a customer will make a reservation utilizing the web reservation software on the Gazelle web site. Reservations make sure the Experience Center has a visitor’s most well-liked mannequin and crucial measurement accessible. As provide permits, the Experience Center might be able to accommodate walk-in company now and again. In addition to bikes, guests will be capable to view all bikes and use interactive shows to study extra concerning the varied fashions.
Q. What form of help can be provided on the Gazelle Experience Center for company?
A. The Gazelle Experience Center can be staffed with a Customer Experience Associate and Fleet Support Lead to make sure every visitor is well-fitted to and totally educated on their bike’s operation previous to starting their take a look at trip. In addition, Gazelle has partnered with RideSpot to develop 4 signature routes to information riders by city to get the most effective and most scenic expertise attainable whereas on their bike. The RideSpot app affords flip by flip instructions and the Gazelle crew has added some enjoyable and noteworthy cease suggestions on every route. Additionally, the Center could have printed trip playing cards for riders that favor to have bodily directions to information them.
Q. Will the Gazelle Experience Center supply restore and repair for Gazelle bike homeowners?
A. The Gazelle Experience Center is not going to supply restore and repair for Gazelle bike homeowners. The heart could have a mechanic on workers with the only duty of sustaining the demo fleet. Local or visiting Gazelle homeowners who’ve a difficulty with their bike ought to contact their seller or the native Santa Cruz Gazelle seller to make an appointment for service.
Q. What form of public occasions will the Gazelle Experience Center host?
A. The Gazelle North America crew appears to be like ahead to internet hosting and collaborating in a spread of occasions, from First Fridays to particular screenings of cycling-related movies and panel discussions on the subject of biking infrastructure, advocacy, sustainability, and micro-mobility. The Center can also develop into the assembly level for a month-to-month ebike trip for native Gazelle homeowners to attach and revel in a bunch trip collectively on their bikes.