Harley-Davidson has set out future gross sales targets for its LiveWire sub-brand that producers and sells its all-electric motorcycles, aiming for a towering 100,000 models by 2026.
The firm plans to enhance that progress charge even additional to 190,000 whole electric bike gross sales by 2030, in accordance to an investor prospectus launched by Harley-Davidson.
Hitting these figures may lead to reaching staggering electric bike revenues of $1.77 billion by 2026 and $3 billion by 2030, in accordance to the Milwaukee Business Journal.
The prospectus states “[w]hile the electric motorcycle market is in the early stages of its development, we expect global electric vehicle penetration to expand from 6% of units in 2021 to 25% by 2030, implying electric motorcycle market growth from $2.5 billion in sales to approximately $20 billion to $28 billion over the same period.”
H-D’s gross sales targets may sound lofty, particularly contemplating that Harley bought someplace between 1,300 to 1,600 electric motorcycles between 2019 and the primary 9 months of 2021.
That bike, the Harley-Davidson LiveWire, was largely praised by the business for its high quality, although not for its almost $30,000 value. Even a lot of the previous guard from standard gas-powered bike media begrudgingly praised the Harley-Davidson LiveWire as an exhilarating and well-made bike, echoing Electrek’s personal much more optimistic evaluation of the bike.
Late 2021 marked the second when Harley-Davidson determined to spin off its electric bike operations right into a sub-brand often known as LiveWire. The Harley-Davidson LiveWire electric bike then morphed into the LiveWire One, shedding round $8,000 from its MSRP within the course of and bringing its price ticket a lot nearer in step with flagship electric motorcycles from opponents comparable to Zero Motorcycles and Energica.
Now the sub-brand LiveWire is transferring ahead with its second electric bike mannequin, this time designed on the extra reasonably priced “Arrow” platform.
This new design makes use of a structural battery pack in lieu of the standard body discovered on the LiveWire One. It additionally employs a extra standard direct drive electric motor as a substitute of the extremely engineered but difficult and dear Revelation electric motor that Harley’s engineers designed for the unique Harley-Davidson LiveWire.
These strikes are anticipated to produce a way more reasonably priced middleweight electric bike that ought to compete extra successfully towards electric motorcycles from different manufacturers and even standard gas-powered motorcycles.
The new electric bike, often known as the Del Mar, will debut in Q2 of this yr. That means we must be seeing Harley’s subsequent electric bike in just some quick months.
The Del Mar would be the first electric bike within the S2 line, that means the primary to share the brand new Arrow platform.
But Harley has additionally already mentioned an S3 line for LiveWire of presumably even lighter electric motorcycles.
These may embrace the electric moped that Harley-Davidson rolled out in varied prototype varieties over the past three years however has up to now but to deliver to manufacturing.
Such an electric moped (seen beneath) may considerably decrease costs in contrast to the present $22k price ticket for the LiveWire One. It may additionally be key to serving to H-D obtain these lofty gross sales targets by 2026 and 2030.
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