As a part of its annual monetary reporting, Harley-Davidson has revealed that the LiveWire model, which it launched in 2019 with an electric bike of the identical title, earned $ 41.3 million in electric bicycle gross sales for youngsters in 2019. 2020 and the primary three quarters of 2021.
With a transparent push for electric mobility, Harley-Davidson additionally has a by-product electric bike known as the Serial 1. Importantly, the Serial 1 is a critical enterprise, not a model licensing train, with the bikes displaying a definite Harley design model and energy from to Brose engines.
Launched at UK dealerships in September / October 2021, the vary of 4 bikes affords a most of 250 W with a spread of as much as 170 km. In quick, every thing you’d anticipate from an electric bike from a number one biking model.
The swap to electric mobility is one thing that Harley-Davidson is uniquely well positioned to do – the story of manufacturers begins in 1903, with the founders putting in engines in bicycle frames.
Harley Davidson market chief
Electric bike income within the first 9 months of 2021 fell to $ 5.4 million, down from $ 25 million in 2020, as the corporate dropped deliveries and elevated gross sales promotions to eradicate the seller community. LiveWires model HD.
During the 33-month interval lined within the securities information, Harley’s Livewire wholesale deliveries whole 1,942 items, with 62% of those shipments to the US.
Also, gross sales figures from different electric bike corporations should not typically disclosed. Zero Motorcycles is a non-public firm and doesn’t difficulty monetary reviews like different corporations. Although Harley Davidson reveals monetary reviews, the small print of every automobile sale weren’t identified.
However, one monetary assertion said that Harley-Davidson referred to LiveWire as “the best-selling electric motorcycle in the United States.”