Rabbit: Transforming Transportation While Reducing Carbon Footprint in Egypt
“We believe that Uber and Careem are solving a gap of moving with a car for long distances, Swvl and Uber Bus are solving another gap, which is group commutes, and the missing piece of the puzzle, with all the enhancements that are happening with the public transport, is first and last mile transportation, which is exactly what Rabbit is targeting,” says Kamal ElSoueni, Co-founder & CEO of Rabbit.
Founded by ElSoueni and Mohamed Mansoury, Rabbit is a clean-tech platform for brief distance transportation, permitting customers to hire an electrical scooter or an electrical bike to journey quick distances between one to a few kilometers, with the common journey lasting from 12 to 13 minutes.
With a ardour for working in the transportation sector in Egypt, ElSoueni and Mansoury noticed a possibility in the at present creating sector, particularly with the introduction of casual bike lanes in a number of neighborhoods, and the widening of assorted streets.
“We thought of e-scooters and e-bikes because they’re easy, fast, and take you from point A to point B without any effort,” ElSoueni tells Egyptian Streets.
Through its cell utility, Rabbit gives two fashions. The ‘Unlock & Go’ mannequin permits customers to find the closest out there automobile utilizing the map, scan the QR code to unlock it, and kick-start the experience. The different possibility is the ‘Day Rentals’ mannequin, the place customers can request a automobile to hire for no less than two days, and as much as 30 days, and have it delivered to their doorstep in lower than 24 hours.
“Around 55 percent of users who use the ‘Day Rentals’ model are women,” ElSoueni provides enthusiastically, stressing that all of them categorical their satisfaction with the rides throughout suggestions calls.
“We have several female users who continued using the ‘Day Rentals’ for more than a hundred days, so they got to actually own the vehicle. We offer them a lease-to-own model, where they get to own the vehicle and we just help them with the maintenance,” ElSoueni explains.
Initially, the founders of Rabbit thought-about the normal bike-sharing mannequin, the place bicycles are made out there for public use on a short-term foundation. After conducting analysis and focus teams, they got here to the conclusion that customers are extra in e-scooters and e-bikes than in common bikes for transportation. According to ElSoueni, common bikes are nice for sports activities or leisure, however folks don’t consider them as transportation strategies.
Named Rabbit because it helps customers “hop from point A to point B,” the app goals to develop their fleet to extra neighborhoods and gated communities in Cairo in the subsequent few months.
“Last year, we did more than 250,000 kilometres on our e-scooters and e-bikes,” says ElSoueni.
The ‘Unlock & Go’ mannequin prices EGP 6 to unlock after which EGP 1 per minute for the e-scooter, and EGP 8 plus EGP 1.25 per minute for the e-bike.
“What we’ve seen from around 85 percent of our user base is that after the second ride, it becomes more of a purpose ride rather than just a joy ride or a fun experience. So when we do our second feedback call, we find out that they’re actually using it to go to the gym or the coffee shop or the mall,” highlights ElSoueni.
With a minimal age requirement of 16 years, this micro-mobility platform is at present engaged on launching e-mopeds by the ultimate quarter of 2022.
Day Rentals are at present out there in Cairo, Giza and Sahel, whereas Unlock & Go is on the market in Zamalek, Sodic Real Estate, New Giza, Mivida, and Marassi. Download the app from right here.
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