Electric bicycle producer Super73 has develop into the most recent firm to pull out CES 2022. The information calls into query the potential unveiling of an electric motorcycle from the corporate.
Large and small firms alike have been canceling their plans to attend the 2022 Consumer Electronics Show, citing considerations over the quickly spreading Omicron COVID-19 variant.
Amazon, Google, Microsoft and plenty of different tech firms have all introduced that they’ve pulled out of the present, scheduled to start in lower than every week in Las Vegas, Nevada.
Cancelled in 2021, the final CES occasion in 2020 is extensively speculated to have been one of the primary superspreader occasions for the brand new COVID19 virus almost two years in the past.
Now California-based e-bike firm Super73 is the most recent firm to introduced that it has pulled out of the commerce present.
As Super73 CEO LeGrand Crewse defined:
“This was an extremely difficult decision. But with the latest COVID-19 outbreak deepening, the safety of our team is paramount.”
The firm had initially deliberate to reveal a number of new fashions of electric bikes on the commerce present.
One of essentially the most anticipated unveilings was rumored to be an electric motorcycle, which might be a primary for the corporate.
It wouldn’t essentially be a significant leap although, contemplating Super73’s electric bikes already invoke moped and light-weight motorcycle styling. Many fashions are high-powered and arguably posses mild electric motorcycle efficiency, regardless of additionally having bicycle pedals and becoming into electric bike classifications.
Speculation relating to the potential electric motorcycle unveiling started with Super73’s announcement for a number of new fashions to be unveiled on the occasion in Las Vegas.
According to a advertising electronic mail despatched out by Super73, the corporate introduced that it “plans to turn two-wheeled transportation on its head by unveiling a bold new concept, segment-busting new models, as well as new accessories and apparel lines.”
The “bold new concept” didn’t include any further particulars, however a Vegas-style neon signal within the form of a motorcycle offered a reasonably apparent trace at what Super73 had up its sleeve.
![Super73 pulls out of CES amid growing Omicron concerns, delays potential electric motorcycle](https://electrek.co/wp-content/uploads/sites/3/2021/12/super73moto-header.jpg?quality=82&strip=all&w=1000&is-pending-load=1)
It wouldn’t be the primary time an electric bicycle firm branched out into electric bikes. SONDORS famously unveiled an electric motorcycle often known as the Metacycle almost a yr in the past, marking that e-bike firm’s first foray into full bikes.
Now with Super73 pulling out of CES, it’s unclear how or when the corporate might unveil its new fashions and potential electric motorcycle.
According to an electronic mail despatched out by the corporate:
“Exercising an abundance of caution, the team at SUPER73® has chosen to withdraw its staff from the Consumer Electronics Show, which is scheduled to begin on January 5, 2022. With one week remaining before CES opens its doors, SUPER73 was preparing to announce a host of new products in Las Vegas. However, the company will now reveal everything at a later date. In the meantime, SUPER73 fans can visit the CES Digital Activation at the CES website from next week.”
Electrek’s Take
This is a troublesome blow. Every time Super73 has unveiled a brand new mannequin, it has been fairly epic.
Even the corporate’s customized fashions, like an e-bike lately constructed for Santa Claus, are at all times spectacular.
An organization like that branching out into electric bikes is definitely going to yield one thing very fascinating, particularly in an business that’s craving for extra inexpensive mild electric motorcycle choices.
So few choices exist for a market that’s seeing unimaginable demand, that means market circumstances are ripe for brand spanking new firms to enter with game-changing choices.
Hopefully Super73 will nonetheless have the option to roll out these highly-anticipated fashions quickly, exhibiting the world what they’ve been engaged on behind closed doorways.
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