Ola’s CEO Bhavish Aggarwal took to Twitter this morning to announce that the corporate has now dispatched all of the electric scooters which were reserved. But many customers disagreed, shortly calling out the CEO.
Ola’s high-power and high-speed electric scooters have made a splash world wide as among the first inexpensive high-performance e-scooters.
Aggarwal has beforehand claimed that the made-in-India scooters can be exported internationally, with scooters set to move to the US early subsequent yr.
But first, the scooters have gone on sale in India, the place the corporate racked up over 100,00 reservations in simply the primary day of gross sales.
Despite early delays, Aggarwal has now introduced on Twitter that Ola has “dispatched vehicles to ALL who purchased.”
Aggarwal defined that the scooters had been within the strategy of being delivered, which incorporates going by the registration course of.
That course of is seemingly taking longer than the corporate initially anticipated, with Aggarwal persevering with, “Some in transit, most already at delivery centres near you getting through RTO registration process. The registration process took longer than we anticipated as a fully digital process is new for all.”
However, many customers instantly replied within the Twitter thread that their electric scooters didn’t seem like any additional alongside within the supply course of based mostly on the corporate’s personal app-based supply updates.
Reservation holder Chintan Bhatt responded with a screenshot of his app displaying that the scooter he pre-ordered had not progressed to the “Scooter registration” or “Out for delivery” statuses, however as an alternative was nonetheless within the manufacturing section. Bhatt requested Aggarwal, “If ALL vehicles are dispatched then why app/website showing the status like ‘Getting your scooter ready’??”
Bhatt was simply considered one of many dozens who responded with comparable tales. Several individuals claimed that Ola’s name heart couldn’t inform them when or the place the scooter supply would happen.
Others have replied displaying screenshots that their scooters have, in actual fact, moved to the registration section earlier than supply, however that Ola’s name heart couldn’t present them any details about supply as a result of they “don’t have any access to the information.”
Ola has been operating not on time on deliveries and just lately confronted claims of poor high quality management on the primary electric scooters to be delivered to customers.
These issues have confirmed fairly frequent within the business and have even plagued firms as massive as Tesla.
As an electric scooter startup, Ola Electric has confronted an uphill battle to succeed in its personal bold aim of manufacturing 2 million electric scooters per yr.
Electrek’s Take
In a approach, it appears like Ola is a sufferer of its personal success.
The electric scooter firm wowed the business with a great-looking scooter (largely based mostly on Etergo’s unique design) with spectacular efficiency for an inexpensive value.
The firm offered these suckers like sizzling muffins, reaching 4 scooter gross sales per second at one level.
Delays started stacking up that had been in a big half outdoors of Ola’s management, particularly with regard to provide chain points that left the corporate ready for crucial parts.
Now Ola is struggling to get all of these scooters out to early adopters, and lots of whose scooters haven’t arrived on time are rightfully annoyed.
I think about these are largely rising pains that Ola will work by. Despite the problems which have cropped up, I nonetheless suppose Ola must be recommended for its progress to this point. As the corporate continues ironing out the kinks within the manufacturing and supply course of, I anticipate issues to go smoother.
We’re barely just a few months into Ola’s manufacturing, and the one route to go from right here is up. Hopefully.
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