New figures present that that battery-swapping community chief Gogoro is operating away with the electric scooter market in its home gross sales. Now the firm is setting the stage to increase that dominance abroad.
Taipei-based Gogoro is largely recognized for 2 issues: Its iconic green-and-black swappable batteries and its 50+ mph (80+ km/h) electric scooters.
The latter, powered by the former, are crushing the competitors in Gogoro’s home market.
New figures launched by the Taiwanese authorities present simply how excessive the imbalance is.
Gogoro counted over 63,000 electric scooter registrations in the nation in the first 11 months of this 12 months. The subsequent closest competitor is Aeon with simply over 7,000 registrations.
Check out the harm beneath.
The chart is truncated for ease of readability, however that after all distorts the outcome and arguably ruins the total level of the chart: to point out the relative measurement of the market shares.
Here’s what it appears to be like like if drawn to scale.
Interesting to notice is that KYMCO and SYM are Taiwan’s two largest scooter corporations, however each pale compared in relation to electric scooter gross sales.
They are additionally the solely two corporations on the chart that aren’t companions with Gogoro. That means Aeon, eMoving, PGO, Yamaha, and Suzuki might have scored as excessive as they did partially on account of their collaboration with Gogoro.
Taiwan is an vital marketplace for electric scooters as many residents use their scooters solely as automotive replacements.
But Gogoro’s speedy worldwide growth reveals that the firm is not content material with solely dominating its local market.
As Gogoro founder and CEO Horace Luke defined to Electrek:
“Gogoro established our leadership position in Taiwan by providing a battery-swapping experience riders adopted and vehicle makers embraced. With our recent expansion in China, upcoming launch in India and new pilot in Indonesia, Gogoro is partnering with markets leaders to bring our battery swapping ecosystem to a market of more than 500 million two wheel riders.”
This previous April, Gogoro made the announcement that it was getting into the Indian market and partnering with Hero Motorcorp, the world’s largest bike builder.
Gogoro adopted up a month later with one other announcement that it might enter the Chinese market by partnering with two-wheeler leaders Yadea and DCJ.
Barely one other month glided by earlier than Gogoro introduced a partnership with large producer Foxconn to supply its electric scooters and swappable batteries.
The speedy growth continued as Gogoro introduced a partnership with Gojek in November that may see growth into the giant Indonesian market.
As the firm continues increasing out from its home market of Taiwan and getting into the largest electric scooter areas throughout Asia, the largest query on Westerners’ minds has turn into “When will they come here next?”
Unfortunately it’s too quickly to say, however we’ll remember to preserve pestering Gogoro for solutions and hoping to see these well-liked battery-swapping electric scooters on the streets of cities like San Francisco, London, or Sydney quickly.
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