116 Virginia regulation enforcement companies be a part of forces to cease drunk driving this vacation season
RICHMOND—Governor Ralph Northam at present continued Virginia’s public training marketing campaign and enforcement effort to unfold consciousness and deter drunk driving throughout the vacation season. The Checkpoint Strikeforce marketing campaign combines regulation enforcement with analysis-primarily based messaging to remind Virginians to make accountable selections when ingesting.
“Keep your family, your community, and yourself safe by not drinking and driving this holiday season,” mentioned Governor Northam. “You can always designate a sober driver, call a taxi, or use public transportation and rideshare services. We owe our thanks to law enforcement professionals for keeping people safe this holiday season. Together, we can reduce impaired driving and save lives.”
In 2020, Virginia misplaced 272 lives in alcohol-associated crashes. Since Checkpoint Strikeforce’s inaugural marketing campaign in 2001, alcohol-associated crashes have decreased 41.2 %, fatalities have decreased by 24 %, and accidents have decreased by half.
“The holidays traditionally pose an increased risk for fatalities involving alcohol-impaired driving,” mentioned Richard D. Holcomb, Commissioner of the Virginia Department of Motor Vehicles and the Governor’s Highway Safety Representative. “Our goal is to ensure each and every Virginian gets home safely to their families this holiday season. Between Thanksgiving 2020 and New Year’s Day 2021 alone, 14 Virginians lost their lives in alcohol-related crashes. Our message is simple: as you celebrate with loved ones this holiday season, don’t put lives at risk by getting behind the wheel after drinking.”
Virginia State Police will work via the vacations as a part of Operation CARE – the Crash Awareness Reduction Effort. CARE is a nationwide, state-sponsored visitors security program that goals to cut back visitors crashes, fatalities and accidents attributable to impaired driving, dashing and failing to make use of seatbelts.
116 Virginia regulation enforcement companies will take part within the vacation wave of Virginia’s Checkpoint Strikeforce marketing campaign from December 15 via New Year’s Day. Law enforcement officers will improve the police presence in excessive-threat areas and set up 55 sobriety checkpoints throughout the Commonwealth.
Complementing the excessive visibility enforcement, Checkpoint Strikeforce is working a encompass-sound advert marketing campaign known as “Act Like It.” The marketing campaign reminds viewers that ingesting and driving is irresponsible—in case you are sufficiently old to drink, act prefer it. Get a secure trip house. To evaluation various transportation choices and to see the 30-second advert, go to www.ActLikeIt.org.
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