Studenti.it, the Mondadori Group model that could be a level of reference within the education section, is launching, in collaboration withIntesa Sanpaolo, Italy’s main banking group for households and companies and one in every of Europe’s largest banks,YounGOALS,a financial education programme aimed toward younger individuals, who’re invited to check their data within the area of enterprise and economics.
This initiative will allow Intesa Sanpaolo to make use of its expertise to convey younger boys and women nearer to ideas similar to saving and funding and make them extra conscious of the significance of their current and future financial selections whereas making the most of the collaboration of Studenti.it to get in contact with Gen Zers and perceive higher their wants and pursuits.
The mission – which has been developed with the help of Mediamond, the promoting gross sales firm owned by Mediaset e and the Mondadori Group – is organised in several levels and demonstrates the strengths and potential of Studenti.it to work together with an more and more broadgroup. In truth, for a few years the model has reached an viewers of younger individuals with revolutionary language and content material, which now numbers over3.7 million distinctive customers per 30 days (Source: Audiweb, common January-July 2021) and nearly 1 million followers on social meda (Source: Shareablee + TikTookay and Pinterest Insight, October 2021), of which 400,000 on TikTookay alone.
This success is because of a novel and constantly up to date editorial supply, elaborated with the contribution of a staff of younger creators working to have interaction college students in a wide range of studying experiences with classes, audio and video clips, examine guides, recommendation, notes and rather more.
A THEMATIC ROADMAP IN A NUMBER OF STAGES – The mission developed in partnership with Intesa Sanpaolo has the particular goal of serving to younger individuals to bolster their data about finance and the economic system, making it simpler to grasp apparently advanced points and ideas.
“Learning how to manage savings is something that can be taught and learned from a very young age. And it can expand our opportunities, make us more independent and contribute to our future serenity,” defined Andrea Lecce, director of Sales & Marketing for Private shoppers and Retail Companies at Intesa Sanpaolo. “This is why financial education, provided in a concrete but fun way, as in the collaboration with Studenti.it, has always been a central focus of Intesa Sanpaolo. In recent years, a million young people, of which around 300,000 under 18s, have chosen to open an account with us, completely free of charges, so that they can become familiar with basic financial services. Around 30% of mortgages are for young people, with favourable condition to help them realise the dream of owning a home. And we are committed to offering them the best financial solutions, supporting them in their studies and, in the future, the most innovative tools to face the challenges of the world of work.”
“The financial education programme developed together with Intesa Sanpaolo allows us to further consolidate the role of Studenti.it in the training of young people,” mentioned Pamela Carati, Brand Manager Entertainment & Science at Mondadori Media. “In fact, this collaboration is a demonstration of how much our brand has been able, in recent years, to become a point of reference across the entire period of the life of younger generations. Every day we strive to provide answers to their needs with innovative educational content, in dynamic language and formats and increasingly on social media. These are the strong points that enable us to identify and intercept the needs of Gen Z and maintain an open dialogue and fruitful exchange with all of them. A winning formula that, also thanks to the efforts of young creators, is rewarding us across all platforms, in particular on TikTok, where the brand has obtained truly extraordinary results and where we have shown, with all of the content marked as #imparacontiktok, that the platform is both light but also substantial, and has led to some 400,000 followers in just one year,” concluded Carati.
The marketing campaign received began with a web-based survey that concerned over 56,000 customers between the ages of 16 and 25, and made it doable to establish the problems of most curiosity and put together the second stage of the initiative: a vary of content material on 6 totally different macro-themes, accessible with weekly updates on the entire channels the place the Studenti.it supply is accessible: net articles, podcasts, movies on YouTube and contributions on TikTookay, Instagram and Facebook, in addition to a ultimatequiz. Space for strategies for the correct administration of financial savings, instruments for efficient planning of expenditure, methods to make on-line purchases and these to guard towards scams, in addition to types of insurance coverage and the commonest forms of loans for overseas research and coaching, and the search for the primary sources of earnings, the sharing economic system and sustainability.
A PROFILE OF YOUNG ITALIANS But how a lot do younger Italians actually learn about finance and economics? From the survey carried out by Studenti.it, in collaboration with Intesa Sanpaolo, within the first part of your entire marketing campaign it emerged that younger individuals begin to discuss cash and financial savings within the household and, in reality, that is the main supply of data for 36% of the younger individuals who took half within the survey.
For 26% the primary concepts about finance come from college, whereas one other 26% will get their data from digital platforms. Among the financial and financial subjects they wish to know extra about, nearly 2/3 of the contributors put financial savings plans high of the listing with a purpose to sooner or later be capable to make essential purchases or pay for their research (32%). As regards channels to seek out work and profit from a supply of earnings, 48% of the interviewees, are in little doubt: going to college and acquiring a qualification is a approach of standing out in the marketplace.
3 in 4 college students have already began to avoid wasting, however solely 31% of them methodically plan their month-to-month spending. To handle their sources, 24% of the pattern make use of pre-paid playing cards, 22% primarily use a financial institutionpresent account and one other 12% a publish workplace present account. Finally, many of the contributors imagine that travelling far-off from their households is the primary actual take a look at of their potential to handle a funds: so it’s not a coincidence that for 46% their essential goal is to plan their spending in the easiest way in order to not run out of cash, whereas for 21% the precedence is to insure towards theft, accidents or different sudden occasions.
These outcomes clearly present the want for a focused and revolutionary academic course of to which this mission offers a response in a studying context that’s more and more social and digital.
All of the main points of the YounGOALS project- that are constantly up to date – can be found right here.