A good place to begin is with a little bit of reflection on what we’ve realized. We could replicate wistfully on life and enterprise pre-pandemic, however the actuality is, we are able to by no means return to 2019. The excellent news is that we are able to take the final two years’ experiences and use them to propel our manufacturing and operations to the subsequent degree.
Control your mindset and power ranges. Get disciplined with your self, and don’t let exterior forces affect your mindset and power ranges. Burnout is an actual factor. Exercise extra, eat higher, watch much less TV, restrict time on social media or no matter you could do to remain in a constructive mindset. And recommit to doing it day by day.
Build a enterprise based mostly on relationships. Fighting for the brand new consumer takes extra power, money and time than getting a private referral or working with a repeat consumer. Look on the techniques you’ve in place to keep up and construct relationships long run, ensuing in transactions and future manufacturing.
Don’t let all of the laborious work of the final two years go to waste by dropping contact with the purchasers you’ve had closings with. Systems for common follow-up and methods to offer lasting worth by sharing your experience are wanted.
Be digital and work in the cloud. You want to have the ability to do enterprise from anyplace, at any time. That means your online business shouldn’t be depending on an workplace, paper information and even face-to-face conferences. Everything from prospecting, itemizing appointments, showings and open homes can occur nearly. The comfort of this type of communication has develop into too extremely valued by purchasers and prospects to disregard.
Speaking of comfort, you could handle the complete transaction with seamless communication between your purchasers, different brokers, your brokerage, mortgage/title/escrow/attorneys, insurance coverage, appraisers, inspectors and others.
Have money reserves. Despite the uncertainty of current occasions, we’ve loved a tremendous actual property market. Most brokers have set new information for private revenue. It’s time to be clever with that cash and reserve it. The safety and freedom of a wholesome financial savings account is a present for your mindset and power ranges.
Embrace the journey. We used to speak about annual enterprise planning, however most have now moved to 90-day cycles. Strategies and techniques should be versatile, and you could change rapidly when expertise, the economic system or different unexpected alternatives and challenges current themselves.
2022 goes to be an journey. Are you prepared?
Wendy Forsythe has spent her profession serving to high manufacturers, brokerages and brokers construct their companies. She has develop into a branding and progress chief throughout the business by combining operational excellence with an agent-first philosophy. She presently serves because the chief model officer for Fathom the place she focuses on rising the Fathom model throughout the nation.