Press Release
Joining forces with companions throughout 13 industries to create a world of digital enterprise via a world-class ecosystem of success.
- Siam Piwat is launching a groundbreaking premium world-class enterprise ecosystem that properties in on over 7 million prosperous prospects in Thailand and reaches highly effective buyer bases round the globe.
- Advancing its Co-creation initiatives, Siam Piwat is becoming a member of forces with main companions throughout varied sectors in addition to over 1,000 premium and luxurious manufacturers from Thailand and round the world, onboarding them into its ecosystem of success, which hyperlinks collectively platforms for content material, loyalty applications, and digital property.
- Siam Piwat is unveiling the ONESIAM SuperApp: the Universe of Extraordinary Experiences, which merges 4 universes of experiences into one and introducing an all-new loyalty program that affords extra rewards via VIZ COINS.
Bangkok (December 9, 2021) – Reinforcing its place as the thought chief, Siam Piwat Company Limited, a main retail and actual property developer, the proprietor and operator of Siam Paragon, Siam Center, and Siam Discovery, and certainly one of the joint homeowners of ICONSIAM and Siam Premium Outlets Bangkok, is unveiling the ONESIAM SuperApp – the Universe of Extraordinary Experiences, which brings collectively experiences past expectations into a single platform. In conjunction, the firm can be advancing its Co-creation initiatives by becoming a member of forces with modern organizations, companions, retailers, and types from throughout the world to create a premium international ecosystem that connects to highly effective buyer bases each regionally and internationally, thus opening up a new world of enterprise that can develop past all boundaries.
Photo Via: Siam Piwat
Ms Chadatip Chutrakul, Chief Executive Officer of Siam Piwat Group, mentioned, “Ten years ago, Siam Piwat completely overhauled its business strategies. We were the first to announce that our shopping centres would no longer be just places that sold products and services but would be venues that delivered fresh and unparalleled experiences across all dimensions that sought to inspire and offer endless value to people’s lives. Our business success was no longer measured in profit but rather by the ability to win the hearts of Thai and international customers. Since then, we have successfully transcended domestic competition and become the winner of numerous global accolades, making history and establishing strong customer bases both locally and internationally. Our success today is owed to the long-standing collaboration with our retailers and business partners, who are ready to move forward with us to revolutionize the industry and introduce novelty. The growth and success that we have been able to achieve together thanks to our mutual support is something we truly take pride in.”
Digital expertise performs a vital position in enterprise at this time because it has altered the enterprise ecosystem and introduced alternatives for digital techniques to develop into interconnected. As such, a retail enterprise now not has to restrict itself to the typical limits of the trade and might now develop in direction of new enterprise fashions via partnerships in addition to combine buyer bases in such a manner that will maximize advantages and ship an astonishingly numerous vary of experiences to prospects via a single platform. Siam Piwat acknowledged this chance and thus started creating a premium Global Ecosystem that will join its companions from round the world, so that each get together can obtain mutual development on the digital platform, all of which is all rooted in Siam Piwat’s enterprise philosophy of Shared Values and Co-creation for higher and extra sustainable success.
Ms Chadatip added, “Today, we are ready to launch into a new world where business can expand without boundaries and introduce the Universe of Extraordinary Experiences. In only 13 months, we revised our strategies and developed a brand new application with capabilities to connect to various types of platforms of our partners in the ecosystem. Under the guidance of Mr Ariya Banomyong, Acting Chief Innovation Officer of Siam Piwat and CEO and Founder of Transformational, and our Chief Digital Officer Mr Axel Winter, and with state-of-the-art innovations from various premier organizations overseas, Siam Piwat has invested over 300 million baht in the development of this application along with big data, with the primary goal of supporting the business of the retailers in our four shopping centres as well as over 1,000 local and international partners that we have invited to join this Global Ecosystem, forming the first-ever synergy of such scale. We are very pleased to introduce the ONESIAM SuperApp as a platform that enables businesses across 13 industries to engage customers, essentially placing them firmly into the daily life of the customers as insightful companions. The vision behind the development of the ONESIAM SuperApp that will enable the partners in this business ecosystem to fulfil the lifestyle needs of affluent customers are as follows:
- Sharing Economy: Siam Piwat believes in the power that comes with the sharing of benefits to every party in the supply chain. The ONESIAM SuperApp, therefore, has been designed to bring benefits to all involved, including:
- Global customers: The ONESIAM SuperApp not only delivers the Universe of Extraordinary Experiences but also maximizes what customers gain out of each spending by transforming existing Loyalty Programs into a value creation system through which customers receive VIZ COIN in return under the specified terms and conditions. In addition, Siam Piwat also has plans to expand towards digital asset services in the first quarter of next year in collaboration with various business partners.
- Participating retailers and stores from the four shopping centres: Siam Piwat has positioned the ONESIAM SuperApp as an Earn & Burn destination in order to boost sales, support brand building, promote spending, as well as foster steady growth for the participating retailers and stores.
- Business partners: The ONESIAM SuperApp will be a single unified platform that all the partners in the Global Ecosystem can utilize to advance their business and develop new digital products. It will also serve as a hub for VIZ COIN conversion and spending as well as a vast range of privileges and benefits, enabling all the partners to expand their customer bases on the platform without limits or boundaries.
- Co-creation: Siam Piwat has joined hands with innovative organizations, partners, retailers, and brands from around the globe to kick off an exciting large-scale content development initiative in collaboration with world-class content makers as well as to create marketing campaigns, promotional activities, and loyalty programs. Members in the ecosystem can also co-create communities around customer interests. In 2022, the ONESIAM SuperApp will also be developed further as a space where customers can have fun and co-create content in each community.
- Collaborate to Win: This marks the first time ever that platforms across such a diverse range of business types, including fintech, S-commerce, E-commerce, NFT, cryptocurrency/benefits, and metaverse platforms, are connected into a unified ecosystem in order to give Siam Piwat’s customers and partners access to all types of transactions in a single platform strengthen the platform. In addition, Siam Piwat’s partners can always think up and co-develop new digital businesses on the ONESIAM SuperApp.
- Sustainable Growth for All: Siam Piwat’s mission is to ensure mutual growth for all members on the ONESIAM SuperApp platform, which will open up a new world of digital business that breaks down every limitation, leading to meteoric business growth, the mutual expansion of customer bases among partners, and the co-development of new digital businesses without limits. The platform will also help expand customer bases towards global citizens for sustainable growth.
![Siam Piwat unveils the “ONESIAM SuperApp” – a smart platform that delivers extraordinary experiences | News by Thaiger](https://thethaiger.com/wp-content/uploads/2021/12/Info-ONESIAM-SuperApp02_eng-resized.jpg)
Photo Via: Siam Piwat
Siam Piwat is amongst solely a handful of actual property builders in the world to put money into creating their very own platform for his or her prospects and companions to deliver advantages to all concerned. This initiative is constructed upon the imaginative and prescient of Siam Piwat and its companions in the Global Ecosystem, who will come collectively and co-create digital experiences past expectations on the single platform. Siam Piwat method for expertise administration is customer-centric, which permits a profound understanding of buyer behaviour and desires, injects inspiration and delivers unrivalled experiences whereas fostering the psychological values and serving the shoppers’ consumption demand in all dimensions with the final providers.
The new ONESIAM SuperApp might be launched on December 9, and membership is free and open to all. The ONESIAM SuperApp curates a number of services and products primarily based on every consumer’s curiosity and is able to recognizing patterns in consumer behaviour due to AI-based expertise. In addition, as a part of hyper-personalized advertising, the software can analyze buying behaviour and predicts every buyer’s subsequent buy, which in flip improves Siam Piwat’s merchandise administration and creation of campaigns that actually meet buyer wants in addition to enhances the built-in expertise for patrons who’re looking for an insightful companion.
Mr Panthep Nilasinthop, Chief Customer Officer of Siam Piwat Company Limited, said, “The ONESIAM SuperApp will be a portal to Siam Piwat’s ecosystem that will empower its members more fully than ever. Today, retail is no longer just a matter of transactions, but is also about building experiences that will maximize satisfaction for customers, which will, in turn, reinforce Siam Piwat’s unique innovative retail leadership.”
The ONESIAM SuperApp brings collectively extraordinary parts via the 4 universes of experiences under:
- Universe of Shopping Experiences: Over 1,000 premium and luxurious manufacturers have accepted the invitation to develop into a part of the ONESIAM SuperApp in early 2022. These world-class manufacturers might be taking part by providing their merchandise on the platform, contributing thrilling content material, and creating loyalty platforms. Siam Piwat believes the integration of the companions and retailers into this ecosystem will mark an essential milestone for Siam Piwat in delivering contemporary experiences and rewarding privileges past expectations as soon as once more. In addition, Siam Piwat can be catering particularly to luxurious prospects, with devoted options akin to separate content material, merchandise, and providers home windows for them.
- Universe of Co-Created Communities: Siam Piwat is collaborating with thought leaders, new generations, companions, and retailers to co-create a web-based neighborhood platform that delivers a numerous vary of content material round buyer pursuits to drive engagement and inject inspiration into their each day life. Each month, prospects can have entry to over 3,000 items of curated content material on the newest tendencies from 5 predominant communities: Style (vogue and equipment), Glow (well being, wellness, magnificence, skincare), Feast (meals, drinks, celebration), Travel (journey, artwork, tradition, design), and Fun (sport, video games, devices).
- Universe of Infinite Rewards: In collaboration with its companions and retailers, Siam Piwat is launching a new revolutionary loyalty program that makes use of the VIZ COIN – every coin equal to at least one baht – to raise the procuring expertise at taking part shops each in the procuring centres and on-line. Siam Piwat can be working with the loyalty applications of its companions to empower customers with the means to transform the factors of their bank cards and member playing cards into VIZ COIN so that they’ll store in a extra rewarding and handy manner. The extra they store, the extra VIZ COIN they’ll earn and instantly spend. Furthermore, Siam Piwat is shaping the ONESIAM SuperApp into an Earn & Burn vacation spot for the retailers and companions in its international ecosystem.
- Universe of Unlimited Experiences: Starting from early 2022, members will be capable to perform digital transactions associated to digital property and digital utility via the ONESIAM SuperApp. In the first part that goals at delivering experiences that transcend the international retail, Siam Piwat has introduced its collaboration with KASIKORN X or KX as its first companion to determine Coral – Super Simple NFT Marketplace (CORALWORLD.CO) to assist and drive developments in artwork, tradition, and way of life, each offline and on-line, by Thai and regional artists, and a partnership with ZIPMEX for the redemption of unique collections with ZIPMEX Tokens (ZMT). These initiatives will pave the manner for the second part, wherein Siam Piwat might be working with main companions, akin to X Spring and J Ventures, to ship a complete array of digital experiences inside subsequent 12 months. Furthermore, Siam Piwat can be getting ready to develop its capabilities to attach the actual and digital worlds on a metaverse by becoming a member of palms with specialists abroad so that prospects can avail themselves of a numerous vary of advantages via a single supply, with extra enterprise growth and digital actions in the pipeline for the ONESIAM SuperApp.
For the growth of the ONESIAM SuperApp, Siam Piwat has partnered with varied main tech firms, akin to Transformational and Perx Technologies, to create unprecedented digital experiences useful to each retailers and companions. At the identical time, the prospects will be capable to avail themselves of a full vary of privileges via a new Loyalty Program that replaces conventional factors assortment with the VIZ COIN, which may be earned and spent with higher ease and pleasure due to the gamified expertise. The Company has additionally joined palms with Adobe, which might be overseeing content material administration and personalization, and Huawei Technologies, which offers cloud providers, with plans to companion with extra main firms to develop the platform in direction of fintech and digital property in the future. Siam Piwat expects to garner 500,000 downloads for the ONESIAM SuperApp in the first three months and 5,000,000 downloads by the finish of 2022.
![Siam Piwat unveils the “ONESIAM SuperApp” – a smart platform that delivers extraordinary experiences | News by Thaiger](https://thethaiger.com/wp-content/uploads/2021/12/tech-1.jpeg)
Photo Via: Siam Piwat
The ONESIAM SuperApp is able to group up with international privilege companions and retailers to ship a universe of experiences that match buyer wants with services and products extra exactly. Thanks to the confidence and belief that the Company has earned from its companions via the years, over 50 firms throughout 13 industries have accepted the invitation to hitch Siam Piwat in co-creating this premium world-class enterprise ecosystem. A preliminary checklist of the companions who’ve joined the ecosystem is as follows:
- Tourism Authority of Thailand (TAT)
- Financial and banking establishments: BANGKOK BANK, Krungthai Bank, Bank of Ayudhya PCL., KRUNGSRI CREDIT CARD, Krungsri First Choice Visa Platinum, KASIKORNBANK, Krungthai Card, CITIBANK, TMBThanachart Bank, SIAM COMMERCIAL BANK, United Overseas Bank (Thai), Government Saving Bank, Industrial and Commercial Bank of China (Thai), Visa International (Thailand) Ltd.
- Insurance: Bangkok Life Assurance Public Company Limited, Dhipaya Insurance Public Company Limited, Howden Maxi Insurance Broker Company Limited
- Information expertise and telecommunications: True Corporation Public Company Limited, Total Access Communication Public Company Limited, Advanced Info Service Public Company Limited
- Real property growth: Sansiri Public Company Limited
- Hospitals: Bangkok Hospital, BDMS Wellness Clinic Company Limited,
Bumrungrad International Hospital, RAKxa Fully Integrative Wellness & Medical Retreat - Airlines: Thai Airways International Public Company Limited, Bangkok Airways,
AirAsia Super App - Automotive: Millennium Group Corporation (Asia) Limited
- Media and leisure: Kantana Group Public Company Limited, Plan B Media Public Company Limited, VGI Public Company Limited
- Tourism and hospitality: Banyan Tree Bangkok, Siam Kempinski Hotel Bangkok
- Digital property: J Ventures Company Limited, ERX Company Limited, XSpring Capital Public Company Limited, KASIKORN X, Zipmex
- Technology: Transformational, Perx Technologies, Adobe, Huawei Technologies (Thailand) Co., Ltd., inCart by Muze Innovation
- Advertisement and content material creation: Ogilvy (Thailand), D-production, And Friends, Pentru-Penta Boutique Agency and Production House, Ease Creative and Production House, Team Jinto
![Siam Piwat unveils the “ONESIAM SuperApp” – a smart platform that delivers extraordinary experiences | News by Thaiger](https://thethaiger.com/wp-content/uploads/2021/12/Info-ONESIAM-SuperApp04_eng-1.jpg)
Photo Via: Siam Piwat
Enjoy extraordinary experiences in the parallel world at this time at your fingertips at this time via the ONESIAM SuperApp, accessible for obtain on the App Store (iOS) and Play Store (Android).